Timeline: March 2024 - May 2024
Project: Brand Identity Design
Software: Photoshop, Illustrator, InDesign, After Effects
Description
This past spring, I assisted The Epilogue Podcast through a complete rebrand of its visual identity. The process of rebranding a podcast involves strategically refreshing its identity, content, and overall appeal. It began with an analysis of The Epilogue's target audience, as well as market trends and competitors, to identify potential areas for improvement and opportunities for differentiation. Next, a clear vision and brand strategy were developed, emphasizing the podcast's new positioning, messaging, and visual identity. This involved introducing a new logo, color palette, and other visual elements to augment the updated brand personality. Throughout this process, effective promotion of the rebranded podcast was crucial to ensuring the audience's re-engagement.
Components
